professional experience
campaign creation, brand management, content creation, social media manager
pattern inc.
digital media marketing fellow
from intern to fellow, pattern has given me the groundwork to discover what parts of marketing I like, dislike, and want to hone in on as I continue my career.
the stutz building
social media specialist
the stutz building’s instagram is one of the accounts i’ve had the longest. she’s the true success story, from just 953 followers in august 2022 to almost 9k in 2025.
humage*
creator, designer, brand manager
humage*, formally asym, is my true creative expression platform. my brand strengthens the relationship between fashion and psychology through education, intentional clothing, and community building.
events, leadership, and project management
-
a curated one-night installation exploring self-perception through clothing, hosted at stutz on march 28, 2025. guests engaged with interactive reflection prompts, shopped humage* pieces, and built custom garments through a hands-on experience. over $900 in merch sold with around 20 attendees.
-
the official debut of humage*, blending fashion, reflection, and community. held in april 2023, the event featured interactive questions, curated food and drinks, and a pop-up retail experience. as lead planner, I coordinated vendors, managed a team of 6, and helped generate $1,000+ in sales from 25+ guests.
-
selected as a summer research fellow to independently explore the psychology of fashion as nonverbal communication. over 9 weeks, I examined how clothing impacts identity and perception, culminating in a final presentation and creative deliverable of 3 garments: an artist smock, overalls, and carpenter pants.
-
in summer 2022, I showcased an 8-look collection, selecting models and collaborating with a makeup team to bring my vision to life. with just a few months to design and produce the line, this event marked a pivotal shift—solidifying humage* as a serious exploration of fashion and psychology.
custom CSS via squarespace
this site and the one for my brand, humage.co, were both created in squarespace. my humage* website requires over 200 lines of custom CSS to keep it running. i’ve adjusted everything from font families to buttons to moving those immovable objects.
this is the peak of my website journey, i’ve done my time with wordpress and, have worked off and on with six since high school.
skills in
in-person marketing and lead generation via howl at the moon
my job at howl at the moon has two important parts: generating leads and keeping up with our hotel referral pass program.
each weekend, I am tasked with using strong persuasive and personable skills to generate leads. I collect about 100 new opportunities a weekend for our cooperate office to tackle
then, the second part of my job requires me to visit hotels around our bar every few weeks to check in about our referral pass program— an opportunity for over 12 hotels and restaurants around howl to earn commission for bringing us new guests
pop up shops via humage*
as of april 2025, i’ve done a total of 4 pop up shops with my fashion brand, humage*. this type of event requires (sometimes) quickly planning lots of separate tasks, researching methods for reaching new customers, and creating metrics for success beyond “sell as much as you can”.
these pop ups have garnered hundreds of dollars in sold merchandise as well as sharpened my networking skills
strategy implementation via teas me cafe
my role with teas me was interesting because I was given full reigns on marketing with little confidence.
but, no matter, I was able to navigate the task of creating and implementing an all star 2024 campaign that had to do with the release our 5 teas
I took the approach of creating a starting “5” line up with the teas, pretending the teas were our basketball team.
the most successful in-person marketing effort involved providing a discount for wearing teas me merch or all star basketball jerseys, which created an increase in merch sales and was a popular discount for the month.