becoming a little obsessed with the creative economy

welcome to my time at pattern inc.

here are the quick “resume bullets” of my work

  • ▪ addresses legacy account audience stagnation by testing formats to re-engage ghost followers and boost reach

    ▪ collaborates on backend marketing strategy using Notion and Monday, optimizing campaign execution

    ▪ executes a self-developed content planning document designed to enhance workflow and new mission alignment

  • ▪ given the opportunity to continue my work with humage* through pattern’s sister company, stitchworks

    ▪ planned and executed 1 event commemorating the release of a new collection

    ▪ continuously developing skills in garment construction and business management

  • ▪ grew the follower base by 35.4% and engaged with 1,500+ accounts over the three month internship

    ▪ created a reel with record high views (over 11 thousand) and likes

    ▪ accurately captured the work/play balance through bite sized content

  • just for fun:

    ▪ throughout my time as an intern and fellow, I have volunteered at multiple pattern events— the biggest being their annual creative economy summit!

    ▪ pattern hired me right after my internship to run the stutz building’s instagram. im actually contracted through them to do the work I do

    ▪ pattern paved the way for my brand (asym at the time, now humage*) to participate in indiana fashion week

Q1 2025 engagement rate

your account’s engagement rate can be found by dividing your interactions by your views. in pattern’s case, we had:

93,756 views over Q1 2025

3,049 interactions over Q1 2025

so, if we divide our 3,049 interactions by our 93,756 views, we get an engagement rate of just over 3% (3.2%)

accounts typically need around 1-3% engagement so, despite our stagnation, pattern is on the solid end for our amount of followers (17.1k)

linkedin too!

linkedin had lots of new growth as well. here are some fast facts straight form its analytics page for our first quarter

  • 140 followers gained this quarter

    • up 42% from last quarter

  • 180 reactions

    • up 30% from last quarter

  • 481 unique visitors

    • up 6% from last quarter

93k views…?

yes, stay with me here. pattern’s views were pretty good for the first quarter of 2025, but how does it compare?

they’re up 30% from last quarter (Q4 2024). to top it all off, 43% of those views came from non-followers.

conversion can be tricky, but pattern recently fully overhauled its former mission and vision, so the fact that new eyes are becoming aware of who we are, it’s a great start to the year.

pattern also saw 2,609 profile visits and 341 external clicks this quarter— up 14% from last.

copy examples

y’know, I don’t always have to speak in lowercase. I can give that corporate vibe.

Five ways to get ahead, from the perspective of the creative economy.

Indiana is a great pond for an up and coming creative. Keeping these tips in mind can help push you to that coveted “established creative” status.

In short, know your way around video taping yourself and don’t discount the help other creatives can bring you. We’re all in this together, right?

Comment which tip you’ll be trying ⬇️

WE’RE HIRING‼️ Well, for interns that is…

Are YOU a college student or recent grad with an interest in creative work? We’re looking for budding and talented folks in these areas:

📲 Marketing and Communication
🎭 Event Management and Hospitality
🎥 Film and Videography

No matter if you’re deep in your craft or trying to figure out what your craft is— come work with the Pattern team! We’ve got an arsenal of opportunity, connection, and (finally) some pay for ya. All we need from you is an application and a self-starter mentality. Hard work and a good time go hand in hand here 🤝

Apply by December 15th in our bio ✍️

Last week, some of the Pattern team went and hand delivered some volume two copies of our zine 11th & Capitol to our buddies over @vonnegut_library@artscouncilindy and @quillscoffee. ☕️ 🖼️

11th & Capitol features explorations into the many corners of Indianapolis, more specifically the northern side of downtown.

This issue features the Kurt Vonnegut Museum and Library, an Indy classic. Head to one of the drop off spots to read up. We’re sure you’ll be scheduling a visit to the KVML after 🙂‍↕️.

Shoutout to the design and editorial team!: @l.indd_say, @_jacob_chaves_, Wes Kilgore, @jennywearsjeans @em.worr@samanthachines

A new Volume has entered the Villa.

We give you Volume 26, The Independent Issue, which explores the ups and downs of being part of the independent creative scene. We cover music venues, media distribution, and Indy’s recent boon of independent bookstores. We interview small business owners—and consider the case for staying small. We talk to freelancers.

Our magazine a reflection of the way in which we serve our community. Our Creative Economy Summit, on October 25th, is our opportunity to take stories like these and advocate for change in Indiana’s standards— to create visibility, support, and opportunity for creatives. (Tickets in our bio 🎟️)

We hope you’ll love the new volume (and Summit!) as much as we do 😆

Credits:
Photographer: @j.astr
Stylist: @the_styleriot
Furniture made by: cory_robinson_studio
Makeup by: @danellefrench
Hair by: @jaydeariel_
Cover Design: @l.indd_say
Model: Alexis W with @helenwellsagency

graphics and experiences