a 100+ year old car factory meets micah.
the stutz building: where it all picked up
the stutz has been my best example to date of my marketing efforts. let’s take a look. we’ll start with analytics, then peek at some graphics ive done, look at copy examples, reels, then bam— youre basically me.
2024 analytics recap
2024 was a great year to up that follower base. in december of 2023, @thestutzbuilding had 5,643 followers on instagram.
a year later, in 2024, the stutz ended with 7,909. followers. that’s an increase of 2,266 accounts. as i’m typing this in april 2025, i’ve had another increase of almost 1,000 accounts.
the stutz has an amazingly active and supportive follower base. across all the posts last year, there was an average of 4.92%, which is great for the follower count.
I stuck to a schedule of 1 post every 3 days, with collaboration posts accepted throughout the time. I post on stories multiple times a day.
view the account here.
a bit deeper.
reels, graphics, and captions
butter: a fine art fair | recap reel
stutz block party | recap reel
new cars in the car museum
winter market drinks teaser
reels
four examples of recap reels ive done for the stutz.
copy examples
already missing our fun night of food, drink, and culture with @epicureanindy 😔
but the cold doesn’t stop us. our next event is our classic first fridays. come see us friday, december 6th here at the stutz. for open studios and new connections 🔗
📸 @seanmolincreative
friday, january 24th, we’re switching it up.
2025 can be your year of consuming less. if you’ve taken a skill one course with stitchworks, kick your year off with a class by @stitchworksindy and @luxandivyshop where you turn a t-shirt into a pillow or bag. pretty sick right?
the class is $45 (comes with all the supplies you’ll need) and runs from 6-8p. register in our bio
hey, we get it. that pre-pandemic headshot holds sentimental value…kinda
now, thursday OR friday, get down to the stutz’s makers alley and meet @jeskeepswimming in the paradox photo studio for name your price headshots. accessible and affordable is the name of the game here.
we’ll guide you every step of the way. just come dressed to impress (from the waist up, that is) 👔
gettin’ brunchy with it 🌯
here’s the deal: from 10-3p on december 22nd, we need you and your crew to come demolish some good brunch eats from @julieta_tacoshop then wash it down with a couple drinks from @turners.indy. sound like a plan? good.
i mean look at that menu. we’ve got something for everyone and everything in between.
naturally, we’ve got to remind you guys turners is a bar and seating in there is 21+ only. julieta’s is fair game. so is the rest of the building 😌
